Recent Blog Posts
7 years to be proud of
Since starting up in 2013 Plane Perspective has come a long way.
Recognising that there was a demand from businesses for no nonsense, straight talking marketing support, Joanna Plane set up “Plane Perspective” with an aim to help businesses increase their sales without unnecessary cost, complexity or hassle.
What’s your personal dæmon? Does it understand marketing?
His Dark Materials, the BBC’s adaptation of the novels by Sir Philip Pullman, has introduced a whole new audience to the idea that each of us has a dæmon as a lifelong companion.
Is annual planning a truly effective tool for your business?
Why do businesses have an obsession with annual planning? Do these really work for the company, or do they just drive a burst of well-meaning energy and enthusiasm in the new year? Time and again these plans falter half way through the year as they lose relevance to the changing market conditions. Flexible planning over shorter timescales can take advantage of these opportunities rather than pursuing out of date targets in a blinkered manner.
Most marketing agencies waste your time. We won’t.
You can’t be sitting in endless meetings about brand perception and Twitter analytics. You need action. Sleeves rolled up, our pitch-in approach gets to the heart of your market, your business and its potential.
Stand-up comedy, antibiotics and marketing
When planning a marketing campaign, the first and most critical step is to understand your target audience. All aspects of the campaign (the style, images, tone of voice, media etc.) must be considered with the audience in mind to focus your efforts and to maximise the campaign’s success.
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