Recent Blog Posts

Talk to the needle, not the haystack

What – precisely – is it that your customer needs?

There is, of course, no simple answer. Every customer is unique and needs change over time. So, can you truly satisfy everyone? Every requirement, on every occasion? And if, by some miracle, you can, is the effort worth the reward?


7 years to be proud of

Since starting up in 2013 Plane Perspective has come a long way.

Recognising that there was a demand from businesses for no nonsense, straight talking marketing support, Joanna Plane set up “Plane Perspective” with an aim to help businesses increase their sales without unnecessary cost, complexity or hassle.

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