Is annual planning a truly effective tool for your business?
Why do businesses have an obsession with annual planning? Do these really work for the company, or do they just drive a burst of well-meaning energy and enthusiasm in the new year? Time and again these plans falter half way through the year as they lose relevance to the changing market conditions. Flexible planning over shorter timescales can take advantage of these opportunities rather than pursuing out of date targets in a blinkered manner.
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