Business taken a battering and left you with a limited marketing budget?

Don’t waste it on a new hire who hasn’t got a clue.

Recent Posts

You can keep your whizz-bang bells and whistles

Does the following sound familiar?

You have an issue with an organisation, and you call to discuss it. A very friendly call handler tells you the issue will be resolved if you wait 48 hours.

You wait 48 hours. The issue isn’t resolved. You call again. This time, you’re told by a different call handler that all issues must be notified in writing before they can be passed on to the engineers.

Two people, two different stories. You’ve still got the original problem and now there’s another issue – you’ve lost trust in the organisation.

Plane Perspectives’ 11th Birthday

Plane Perspective has just passed its 11th birthday and a celebration feels justified. Thanks, Mum. Thanks, Dad. Your support meant the world in 2013 – and it still does today. And thanks too to Mark Rowland. He gave me a chance back then and remains a loyal client and a good friend to this day.

Introducing Cameron, our latest apprentice

Meet Cameron Marsh, our new apprentice.

Cameron has a keen eye for creativity and thirst for knowledge and he is looking forward to getting stuck into the role at Plane Perspective. As a Marketing Assistant, Cameron will play a pivotal role in supporting our Marketing Account Managers and his responsibilities will span the entire marketing mix. Cameron will also receive mentorship, attend workshops, and gain hands-on experience in all areas of marketing as he undertakes his apprenticeship.

Is annual planning a truly effective tool for your business?

Why do businesses have an obsession with annual planning? Do these really work for the company, or do they just drive a burst of well-meaning energy and enthusiasm in the new year? Time and again these plans falter half way through the year as they lose relevance to the changing market conditions. Flexible planning over shorter timescales can take advantage of these opportunities rather than pursuing out of date targets in a blinkered manner.

Are you the Marketing Account Manager we’re seeking?

We’re recruiting but you’ll have to be something special to make us sit up and take notice. We’re not being funny or fussy. We just know what works and what doesn’t – for us and for our diverse client base.