A marketing audit (our MOT) can set you on the road to success

The challenge

Our client ran a successful business in the home improvement sector. They had just bolstered their sales team and were now looking for strategic marketing activities. Rather than just jump right in with reactive ideas, we undertook a marketing audit to assess their current activities and therefore draw out some key recommendations.

Action stations

• Analysed a recent customer satisfaction survey in order to draw out trends across each region
• Undertook a product analysis to see who was buying what, when and why
• Carried out a marketing audit to look at the company’s marketing and that of its competitors
• Created a competitor matrix which showed where the organisation was ahead of or behind its competitors
• Ran a sales workshop looking at the way the business dealt with existing customers and prospects
• Carried out a communications audit to look at every single piece of communication sent to customers and prospects
• Established how the business is currently portrayed and represented in the marketplace
• Collated all into a key summary findings report

And the results are in…

• 10 key recommendations for the business to take forward in an aligned manner
• Engagement and buy in from the entire organisation on the recommendations
• Enhanced understanding of the product offering and their unique selling points
• A brand plan for the entire company to work with so everyone knew what activity is happening and why