Newsletters and e-shots for lead generation and customer retention

Our challenge

Although a well-known brand in the construction industry, our client felt their business was losing ground with their competitors. Their marketing activities were reactive, fragmented and having little impact. We were contracted to turn their brand around and make them more visible to the customers. They wanted to send regular newsletters in order to keep in touch with their existing customers but they didn’t have the resource available. In addition they knew that they needed to overhaul their existing branding make it consistent throughout.

Action stations

And the results are in…

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